In this podcast, Mark Donnigan talks about why the CMO should work throughout the entire company - the value of category design and becoming the king of your market - how all marketing is demand generation. INTERVIEW TRANSCRIPTION: Stacy Jones (00:01): Welcome to Marketing Mistakes And How To Avoid Them. http://markdonnigan86059.mybloglicious.com/14252755/interview-becoming-category-king-with-mark-donnigan-podcast-interview