In this podcast, Mark Donnigan explains why the CMO should work throughout the entire organization - the importance of category design and becoming the king of your market - why all marketing is demand generation. PODCAST TRANSCRIPTION: Stacy Jones (00:01): Welcome to Marketing Mistakes And How To Avoid Them. I’m http://markdonnigan19630.bloggin-ads.com/14383134/becoming-a-category-king-with-mark-donnigan-podcast-interview