In this interview, Mark Donnigan explains why the Vice President of Marketing should work throughout the whole company - the importance of category design and becoming the king of your market - how all marketing is demand generation. PODCAST TRANSCRIPT: Stacy Jones (00:01): Welcome to Marketing Mistakes And How To http://mark-donnigan44863.tinyblogging.com/How-to-become-a-category-king-and-dominate-B2B-marketing-with-Mark-Donnigan-podcast-interview--30615552