Not so tense with your own tribe (you know, Seth Godin and all that). "You understand me, and It seems that you". However, I have met plenty (myself included) who possess a bucket load of information. but are just too darned lazy to leave our backsides and use it. https://digitaljournal.com/pr/news/press-advantage/freshbi-provides-power-bi-apps-for-businesses-looking-to-visualize-their-data