Your Google Account helps make every services that you choose to use personalised for you. Just check in in your account to obtain your preferences, privacy and personalisation controls from any machine. Recently, SAP CRM has featured selections to automate processes like interaction monitoring and make customized communications applying AI. https://www.ecom-group.com/training-events/sap-retail-overview-of-functions-in-sap-s-4hana-retail-s4irt/