Cost per action (CPA) marketing is revolutionizing the way in which businesses approach digital advertising. But what does CPA stand for in marketing? Simply put, CPA identifies “cost per acquisition”—a performance-based pricing model where advertisers pay only when a specific action, such as a sale, sign-up, or download, is done. https://chsp.hispanichealth.info/members/memoryvalley5/activity/1050761/