Digital signage performance is often discussed in terms of data. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Recognising the difference helps explain why some deployments succeed. when placement matches movement. Understanding signage beyond analytics System data... https://andrewdisplayjournal.bluxeblog.com/71859157/notes-on-digital-signage-in-modern-workplaces