B2B Marketing - Virtual CMO Mark Donnigan

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The B2B buying procedure can be prolonged and intricate, with multiple decision-makers and stakeholder groups included. This can cause long sales cycles and a lower win percentage for organizations. By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times https://marcojlhav.blogoscience.com/22839590/marketing-for-b2b-and-today-s-buyer-s-journey-mark-donnigan-interview


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